$79
Save 50-67%
Typically priced at $158-$237 in retail.
100% funded
Campaign sold out
Estimated ship date
September / October 2019
Cut and sewn in California
Sometimes we like to make it impossible to pass on a pair of denim. The Pure Blue 13 is a prime example. Selvedge at this price point puts you in an intensely classic, indigo denim from Japan. It's a go-to pair at a crazy value.

Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. As you might imagine, we have lots of denim in our closets. It's hard not to if you work here. But there is always a certain kind of pair of that makes its way to the top of our personal piles. It's usually classic: dark indigo, white weft, solid weight, starchy enough to get nice creases without being over bearing. It's the kind of denim that just looks great on, pairs well with everything and will be with you for years. This is what drew us the Pure Blue 13. It has a deep navy warp with a lot of brightness from the white weft. The surface is just a touch fuzzy, giving it a slightly more vintage look. It's densely woven and has a subtle crisp feel when raw. The red selvedge ID tops it off. This is what great raw denim from Japan is all about.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#210 Japan Selvedge, 13oz, Red ID
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Click here for our fit guide.
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Bestsellers
Bestseller
gustin the 1968
The 1968
Selvedge
93% funded
$99
Bestseller
gustin #179 japan vintage wool chinos - navy
#179 Japan Vintage Wool Chinos - Navy
Chinos
74% funded
$189
Bestseller
gustin #180 japan vintage wool chinos - brown olive
#180 Japan Vintage Wool Chinos - Brown Olive
Chinos
67% funded
$189
Bestseller
gustin #490 zimbabwe denim - wheat
#490 Zimbabwe Denim - Wheat
5 Pocket Pants
94% funded
$134
Just launched
Just Launched
gustin #597 the beast red fire
#597 The Beast Red Fire
Selvedge
59% funded
$189
Just Launched
gustin #196 oxblood selvedge workshirt
#196 Oxblood Selvedge Workshirt
Workshirts
71% funded
$189
Just Launched
gustin the l1 - black
The L1 - Black
Leather Jackets
49% funded
$699
Just Launched
gustin the l3 - black
The L3 - Black
Leather Jackets
58% funded
$699
What Customers Are Saying
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer